Attention! I am now a fashion designer. Ok not really, but thanks to the new ‘MYSWEAR’ shoe service over at ‘Farfetch’ I did get the chance to design my very own pair of ‘SWEAR’ sneakers. In case you’re not familiar with the shoe brand SWEAR then what were you doing in the 00’s when Jack White was forming his ‘Seven Nation Army’??
SWEAR quickly went on to become a cult brand after duetting with generation defining garage rock bands of the naughties via their first original design the ‘Dean’. Needless to say when I got the chance to pseudo collab using Farfetch’s online designer, nostalgia was rife and I jumped at the op feet first.
The process starts by choosing your blank silhouette which proved more intimidating than I thought as I waited for some inspiration to fill the screen. I opted for the ‘Regent’ hi-top style as to me it encapsulated all the properties of a high end fashion sneaker with a streetstyle edge.
I decided I wanted my sneaker to have different subtle textures to give it that designer feel and SWEAR-esque material mix combined with a dark fresh colourway for that touch of luxury, so I chose crocodile pattern for the sides and stay complimented with a suede ankle and heel.
The front is where things got fun, I didn’t hold back giving a metallic tongue/toe. The metallic effect was a must for me to give the sneaker an air of exclusivity synonymous with Farfetch while playing to the strength of SWEAR’s craftsmanship with different materials and thirdly act as a shining memorial to all those scuff toed sneaker clad garage rockers who kept the dream alive.
I made the sole and laces black to tone back down the sneaker for a polished look and added some contrasting copper hardware which I think really makes the sneaker pop and takes advantage of those streetstyle details the Regent offers. I finished off the shoe with a tan lining to blend with the copper and tie in with the luxury overtone.